ENJOY THE PROCESS
I BELIEVE THAT WE WILL WIN!
MLS season is alive and well!! In our house this means new kits, game schedules, and breaking down design decisions at the kitchen table.
What’s interesting about this year’s Sporting KC “Jazz Kit” isn’t just the look, it’s the story behind it. It pulls from Kansas City’s deep jazz roots and translates that rhythm and improvisation into something visual.
That’s what makes it work.
Great design isn’t just decoration. It’s narrative. It gives people something to connect to beyond the surface.
PROJECT HIGHLIGHTS
Inspired by that kind of storytelling, I revisited a personal project, the Electric Warriors brand system.
This was actually built around my son’s soccer team, and became a fun way for me to explore how that energy and identity could come to life through design.
It turned into an exercise in capturing motion, personality, and presence within sport. Not just how a team looks, but how it feels. The goal was to build a system that could flex across uniforms, environments, and content while still feeling cohesive and recognizable.
It’s a reminder that strong brands aren’t built piece by piece. They’re built as systems from the start.
BUILDING WITH CLARITY
On the studio side, we’ve continued working with KPP Energy to refine their brand system across multiple touchpoints, from annual reports to marketing material.
The focus hasn’t just been on making things look consistent. It’s been about alignment.
When direction is clear, decisions get easier. Teams move faster. And the work starts to build on itself instead of starting over each time.
That’s where we’ve been spending a lot of time lately, helping brands create structure that supports growth, not slows it down.
